Apple sells more Plus phones in 4Q 2016 than ever

Apple sells more Plus phones in 4Q 2016 than ever

Apple is about to reveal its financial results for 4Q 2016 and they may contain a surprise - the company sold more iPhone 7 Plus units than any of the previous Plus-sized handsets. The company decided to equip the 7 Plus with more cameras, better battery life and more RAM than iPhone 7 and the result is said to be 24 million devices sold, compared with 15.5M iPhone 6s Plus phones in 4Q 2015. That’s 55% increase solely based on improving the hardware, compared with the flagship device from the same series.
Overall demand for the iPhone 7 has struggled throughout the October-December quarter which is first in Apple’s fiscal year. According to analysts from Cowen & Co, the data Apple is going to release tomorrow will reveal that people are unwilling to upgrade as often as expected. Part of the reason might be rumors about an 10-year Anniversary phone that kept a lot of consumers back when deciding to get the new iPhone.
The financial results show us also that this is the first time users in China preferred the Plus-sized iPhone to the regular one. 52% of the Apple fans decided to go with a iPhone 7 Plus compared with 40% who bought the predecessor iPhone 6s Plus.
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